How to Advertise on Specific Pages in Facebook

Facebook advertising has taken the Internet world on a whole new level. Suddenly, businesses are presented with the opportunity to reach customers which would be impossible if the traditional means are used. As more and more people realize the advantage of this advertising technique, businessmen are also looking for entirely new ways of using Facebook for the interest of their business.If you are a Facebook user, you may notice that the site is riddled with all sorts of groups. There are groups for certain hobbies, books, celebrities, eccentrities, people, show, and so on. Identifying with this group can mean a lot. For example, someone who is a member of the group for teenage shows are likely to be enticed to buy products that are specifically marketed for teenage people. The same is true for a member of a flower-loving group, a group for the fans of an actress, and so on. Truly, there is a way of cashing in using these highly specific Facebook group pages.Now, the dilemma that we have at hand is to find out how to target specific Facebook pages. Personally, I think this is not a problem at all. Allow me to help you and show you how this can be done.1. Create an ad copy.The ad copy is comprised by the copy itself, title, image, and destination URL. Your ad copy should be made in a strong and effective manner so as to attract customers into it. The image that is included in the copy should be relevant to the site or to the product that you are promoting. If you are promoting your business per se, then it is highly recommended to use your logo. The title should not be more than 135 characters. Write the title in a way that will immediately catch attention. It should include call to action phrases such as “Find out now” “Don’t be late” “See for yourself”, etc.2. Get your ads running.For groups which you are an administrator for, posting your ads may be easy. All you need to do is to enter your ad title, copy, URL and image. You can do some last minute editing as Facebook will give you a preview of the ad. Once you are satisfied with what you are seeing, you can link the ad to the pages which you have administrator rights.On the other hand, you can also target specific groups of people by providing as much filtering information as you know. Key in the demographics, age, language, occupation, school attended likes, interests, etc. The more filter you identify, the more specified your audience will be.3. Create a name for your advertising campaign.People should identify with you and your advertising campaign. Give it a name so you will know how to call it and this will also let you manage the campaign effectively. A unique campaign name should be given to every ad that you run to avoid repetition and doubles.4. Manage your finances.Facebook advertising for small business is like advertising through Google AdWords. Facebook lets you manage your finances the way you want to. For the cost of your ad campaigns, you can choose the CPM or the click per million. This will charge you for every 1 million clicks that a specific ad generates. Another option is the CPC or cost per click. As the name implies, Facebook will charge you for every click that is generated by an ad. Cost of advertising on Facebook is greatly controlled by the business owner to allow greater flexibility and versatility.5. Monitor your adsOnce your ads are up and running, you should allot some of your time to monitor their performance. Facebook is equipped with analytics to help you pick out which ad campaigns are performing well and which are not. To get an intensive data about your ads, you can click the Review Ad which you can find in the Review section of your Facebook Ad page.Facebook for advertising is a new approach for promoting a business over the Internet. For those who are thinking if Facebook advertisement is right for them, the best way to find out is to try. Advertising through Facebook is fairly easy and affordable which makes it very ideal for small businesses.