Advertising is a necessary element in making yourself or your product known to your intended market and it is an essential part of every business venture’s promotional campaign for the marketing of products. In most traditional businesses, advertising has a share in the promotional budget and it can even be occupying the bigger share because of its importance in promoting products.While objectives can be for introduction of new products or variation creating or maintaining brand awareness, or whatever, the ultimate goal is increase the sales for your business venture. This objective can be attained by way of advertising on Facebook, which can be very effective, knowing the vast exposure that it can give with its hundreds of thousands of active users.Having a Facebook account can be good for your business and having a separate fan page can be a good means of expanding your reach to other people within your niche market. Other people that you may not have reached through your other advertising schemes may have chances of getting to your page because chances are these people have also Facebook accounts.How to increase your Facebook fan base is a must and should be done in order to have better chances of reaching out to more targeted people within your niche. If you update your contents frequently and add information on regular basis, these people may have chances of coming back more often and you can even have more chances of your information being spread around also.Your new and old Facebook fans should be engaged more often by encouraging them to interact with your page contents. By way of adding fresh contents and information regularly your fans can have more reasons to do some interactions or comments to whatever you posted, whether informative or something absurd but creative.Give your Facebook fans an interesting experience when they are on your fan page. Making them post comments and make some interactions or critique on your contents can make your fan page active and have more reasons for other fans to join in and have fun when they are on your page.Posting of events or what’s new within your niche can make these people make comments also on what is in their own circle. This sharing of information, trends, or whatever can also be shared by other people, which can lead to effects being viral and can lead to results giving more benefits to your fan page as well as your website.Videos can do well to your fan base building efforts because videos are popular with more users, nowadays and can have more motivations for them to make comments. With more interactions like these, you can have more benefits to your fan base building efforts.